Colors play a very important role in our lives, whether we realize it or not. They have the ability to affect our emotions and moods in a way that few other things can. Color can influence our emotions, our actions and how we respond to various people, things and ideas. Much has been studied and written about color and its impact on our daily lives.
Your own feelings about colors can of course also be very personal. Color meanings may have something to do with your past, your experiences or your culture. Notice how colors can mean very different things – it is not that the colors themselves have meaning, it is that we have culturally assigned meanings to them.
The color red
Power, energy, passion, desire, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence, intensity, celebration, luck, stop or danger, Christmas and Valentine’s Day.
The color pink
Feminine, love, caring, nurture.
The color yellow
Joy, optimism, happiness, danger, sunshine, idealism, imagination, hope, summer, gold, deceit, philosophy, dishonesty, cowardice, betrayal, jealousy, disease and warning.
The color green
Nature, environment, health, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy, misfortune, start signal, St. Patrick’s Day and Christmas.
The color blue
Peace, harmony, unity, trust, truth, security, confidence, conservatism, order, sky, water, cold, technology, cleanliness, depression, loyalty, immortality, stability, masculinity and protection.
The color purple
Royalitet, nobility, spirituality, ceremony, mystery, transformation, wisdom and enlightenment.
The color orange
Energy, balance, warmth, enthusiasm, vitality, expansion, flamboyant, autumn and Halloween.
The color gray
Safety, reliability, intelligence, melancholy, modesty, dignity, maturity, soundness, functionality, old age and grief.
The color brown
Earth, hearth, home, outdoors, reliability, comfort, endurance, stability, simplicity, comfort, trees, nature and autumn.
The color white
Reverence, purity, virginity, nothingness, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, goodness, marriage, cold, clinical and sterility.
The color black
Power, sophistication, formality, elegance, wealth, mystery, fear, evil, anonymity, unhappiness, depth, style, sad, remorse, anger, underground, technical, grief and death.
- The more towards the red end of spectrum you go, the hotter it gets.
- The more towards the blue/purple end of the spectrum you go, the colder it gets.
- Darker and more intense colors seem heavier.
- Lighter colors seem, unsurprisingly, lighter.
- Darker colors, such as burgundy red, tend to show opulence (they are often called ‘rich’ colors).
- Dull shades, such as gray and dark browns indicate poverty.
- Pastel and light shades are delicate, feminine, springtime.
- Bright shades of primary colors indicate summer.
- Earthy shades of brown, yellow and orange speak of nature and the fall.
- Cool shades of white, black and blue represent winter.